Melissa Hourigan

Melissa Hourigan

With more than a decade of high-tech and start-up PR agency experience, Melissa Hourigan has demonstrated proven communications leadership in the areas of company/product launches, M&A, pre- and post-IPO activities, partner and channel communications, customer audits, thought leadership and product performance and reviews programs.

Melissa builds integrated launch campaigns that incorporate social and traditional media and are customized to each client. Focusing on the entire package and looking at all the tools that can be utilized to build a client’s presence and make an impact, Melissa is not afraid to challenge clients to think differently, take risks and utilize new methods for getting the word out and leading the discussion whether it’s on Twitter, through engagement with the blogging community, podcasting or participating in virtual communities.
You can find Melissa on Twitter @MelissaHourigan. She also hosts a blog on Start-Up Tech PR, is a partner at Digital Idea Media, and was instrumental in launching the most comprehensive media on Twitter database, MediaonTwitter and is the host of the Voice of MediaonTwitter podcast.