From the Desk of Jeremy Story…
Research commissioned by ExactTarget says yes. Of course, ExactTarget is an email marketing firm, so you should remain suspicious of any of its pro-email research.
From the Desk of Jeremy Story…
The Wall Street Journal says social media services such as Facebook and Twitter are replacing email as the preferred form of communications for many of us. Of course, if you care enough about social media to read this blog, you probably already knew that. While it is true that the instant and group nature of Twitter and Facebook give them an edge over email, it is clear that email has also suffered from its own success.
As someone in his late 30s, I remember the early days of email, when 99 percent of my inbox was relevant to me. Ironically, the decline in the value of email was proportional to the increase in the number of people using it. So how long until Twitter and Facebook start to collapse under their own success?
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